Hotels Focus to Upgrade Food & Beverage Services

Hotels Focus to Upgrade Food & Beverage Services

Hotels Focus to Upgrade Food & Beverage Services --Brian Gefter Increasingly, the hotel industry in the United States is shifting its marketing focus slightly away from their major amenities and the excitements of their lodging facilities and on to the food and beverage services as a way of revitalizing the industry and attracting new guests. In fact, there was a five percent growth in spending at hotel restaurants and bars in hotels last year.  Historical context Going back four decades, a few giant hotel firms ruled the industry, and they didn't have a lot of competition in major markets. At the time, the big chains saw the main drawing points of their hotels as being the rooms themselves. They weren't expecting to bring people in through their food, so restaurants and bars were considered peripheral to the core guest experience. In some cases, hotels weren't even expecting to break even with their food services. When hotels did shell out the big bucks for...
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