Hotels Focus to Upgrade Food & Beverage Services

Hotels Focus to Upgrade Food & Beverage Services

Hotels Focus to Upgrade Food & Beverage Services --Brian Gefter Increasingly, the hotel industry in the United States is shifting its marketing focus slightly away from their major amenities and the excitements of their lodging facilities and on to the food and beverage services as a way of revitalizing the industry and attracting new guests. In fact, there was a five percent growth in spending at hotel restaurants and bars in hotels last year.  Historical context Going back four decades, a few giant hotel firms ruled the industry, and they didn't have a lot of competition in major markets. At the time, the big chains saw the main drawing points of their hotels as being the rooms themselves. They weren't expecting to bring people in through their food, so restaurants and bars were considered peripheral to the core guest experience. In some cases, hotels weren't even expecting to break even with their food services. When hotels did shell out the big bucks for...
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Five F&B Venue Trends Hotels Can Expect to See in 2019

Five F&B Venue Trends Hotels Can Expect to See in 2019

Heading into the new year, the importance of food and beverage offerings in the hospitality industry is more significant than ever. Demanding consumers continue to expect innovative offerings and fluid choice to match each individual taste and preference. Although it can be difficult to track trends across a variety of distinct levels of service spread throughout the hospitality sector, there are a few consistent trends that are dictating the focus of hotels moving forward. With an emphasis on appealing to millennials and their spending power, hotels are concentrating their efforts on these five Food and Beverage elements: HEALTH AND WELLNESS:  With an increased focus on clean living penetrating a variety of industries, the hotel and lodging sector is not being left behind. Restaurant and food service offerings reflect this growing need to offer healthier menu items. The farm to table trend that is popular throughout the urban dining landscape is now being brought into hotels looking to provide a curated eating experience....
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