Over a decade ago, Brian Gefter along with business partner Michael Satsky developed the private and selective Food and Beverage brand
Provocateur located in Meatpacking District in Manhattan’s Gansevoort Hotel. The duo has since expanded Provocateur into a robust fine dining Restaurant & Private Bar. Consistently distinguished by artistic programming Provocateur has opened in São Paulo, Belo Horizonte, and Porto Alegre, Brazil, The Four Seasons Resort, Dubai, with seasonal locations in Cannes, France and Ibiza, Spain. Additional permanent sites in London, West Hollywood, Los Angeles, and Miami Beach are on the horizon.
Brian Gefter and Michael Satsky produce and manage off-site events worldwide. This entails mobilizing and recreating their private brand experience within live music festivals, arena shows, clandestine performances and during high influence global occasions. Additionally, they’ve partnered with Mayor Steven Fulop to produce “50 Star Fireshow”, an annual Independence Day event that includes headline concert performances along the Hudson River.
In 2016 Satsky & Gefter opened their first Hotel, The Plymouth Miami Beach and Blue Ribbon Sushi along with Think Hotel Group. The property is one of only two hotels named as part of the “Small Luxury Hotels” brand, located in the southeastern United States. Additionally, The Plymouth Hotel won the 2019 Conde Nast Johansens award for “Best Urban Hotel”.
In 2018 Provocateur was acquired by London Trust Media Holdings to create a boutique development group specializing in Food & Beverage, Hotels, and Events. Within this new structure Mr Brian Gefter is employed as President to oversee all business operations and corporate growth and expansion.